Address: 670 Houze Way, Roswell, GA 30076    Phone: 770-642-4057    Hours: Mon - Thurs 10am -7pm,  Fri 10am -6pm,  Sat 9:30am - 5pm,  Sun 12pm - 4pm

Mavic Wheels

Here's why you want to buy Mavic wheels before you invest in some cheap, offshore knock-off.  Mavic CX01 Technology delivers an integrated Wheel-Tyre System that smoothes air flow around the tyre and wheel and improves laminar airflow at every yaw angle. It enables Cosmic CXR wheels to deliver the lowest aerodynamic drag ever measured on a road Wheel-Tyre System.

The Mavic exclusive Exalith 2 technology for aluminum rims has been refined to provide a very high level of durability and braking performance in all weather conditions.

An exclusive Mavic patented concept, ISM 4D significantly reduces weight and inertia without compromising durability. Quicker accelerations, better handling and more resistance ; the right mix to make the most of any ride. The smooth profile also helps reducing aerodynamic drag ISM 4D and ISM 30 significantly reduces weight and inertia without compromising durability. Quicker accelerations, better handling and more resistance ; the right mix to make the most of any ride. The smooth profile also helps reducing aerodynamic drag.

Zipp Wheels



Long considered the gold standard in carbon wheels, Zipp wheelsets are equally at home on triathlon courses as they are on the muddy tracks of a Belgian cyclocross race.

Zipp Firecrest rims have a less pronounced bulge and maintain a near-constant width almost all the way to the spoke bed. Without giving up the proven benefits of the toroidal shape, Firecrest is the first aero profile that effectively controls airflow around the back half of the wheel.

Zipp has taken another leap forward in terms of wheel technology with their new NSW series. The new NSW wheels feature:

Showstopper™

Showstopper™ is a complimenting pairing of a directional, molded-in, texture with silicon carbide particles suspended in the surface resin.

ABLC™ SawTooth™ Technology (Aerodynamic Boundary Layer Control)

Zipp's new Sawtooth dimple design consists of 12 nodes that are specifically clocked to start aerodynamic shearing at a rate of 50hz at a rider speed of 20mph. Sawtooth accomplishes this by inducing small sheet vortices that shed at a low magnitude, but at a higher natural frequency, thus decreasing the laminar bubble effect on the aerodynamically shielded side of the rim’s profile to further reduce high yaw drag and improve crosswind stability.

Cognition’s Axial Clutch™ technology

Zipp has reduced hub drag by disengaging the ratchet mechanism when coasting. Inside the Axial Clutch mechanism Zipp uses magnets, rather than steel springs, to move and engage our light weight Metal Injection Molded (MIM) ratchet rings for unmatched reliability and consistent operation.

Roval Wheels

BUILT BY HUMANS, NOT MACHINES

There is an art to building a wheel—one a machine simply can’t master. Roval wheels are hand-built to ensure the quality and integrity of the product. From design and engineering, all the way to the final execution, there's simply no substituting the hands-on experience and meticulous attention to detail a human being brings to the whole process. The true craft of hand-building a wheel really shines through when it comes to the slew of judgment calls that need to be made at the time of the build itself. The assembly of individual parts, the balance of tension, roundness, and straightness of the wheel—these are the key components that ensure a well-balanced and high-quality wheel.

ENVE Wheels

We are more than riders… We are risk takers, engineers and innovators, driven by our love of cycling. We are a dynamic collection of skilled individuals that create the world’s best carbon fiber products. Partnering with the prominent frame builders of our time and the world’s best athletes, we combine industry leading technology with world-class athlete feedback to provide our customers with the ultimate in lightness, stiffness and durability. Born from a desire for a better ride, we strive to deliver our consumers products without compromise.

Legendary Service Since 1987

About Us

We are a short drive from downtown Atlanta and carry the largest selection of bikes around. On any given day we have over 800 pre-built bicycles in stock and ready to roll out the door.  Come visit us and see why we are known for our price, selection, and legendary service.

670 Houze Way, Roswell, GA 30076

770-642-4057

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