Address: 670 Houze Way, Roswell, GA 30076    Phone: 770-642-4057    Hours: Sun - Mon CLOSED, Tues - Fri 10am - 7pm, Sat 9:30am - 6pm

CADEX Wheels

CADEX is the pursuit of what many see as improbable, even impossible. It's the discovery of a new material that produces faster wheels. Reinvention of the saddle for incomparable fit. Perfection of a tubeless tire that convinces pros to forgo tubulars. It's deep research into the bike and rider in motion. CADEX is the pursuit and realization of an entirely new level of performance in cycling components.

Our pursuit of the best-performing cycling components is built on an unrivaled mastery of materials and production, advanced research on cycling dynamics, and our close partnerships with professional teams and athletes.

Take your riding to the next level here.

Roval Wheels

Built by humans, not machines...

There is an art to building a wheel—one a machine simply can’t master. Roval wheels are hand-built to ensure the quality and integrity of the product. From design and engineering, all the way to the final execution, there's simply no substituting the hands-on experience and meticulous attention to detail a human being brings to the whole process. The true craft of hand-building a wheel really shines through when it comes to the slew of judgment calls that need to be made at the time of the build itself. The assembly of individual parts, the balance of tension, roundness, and straightness of the wheel—these are the key components that ensure a well-balanced and high-quality wheel.

Get rollin' and check them out here.

Zipp Wheels

Zipp’s sole mission is to help you go faster. That's why our wheels are race-ready before they're camera-ready. For years, Zipp has used a combination of testing methods – wind tunnel, CFD computer simulations, pro athlete evaluations, and on-road testing – to refine aero performance to new levels of excellence. Over the decades of innovation, our engineers have learned to look beyond just focusing on simply reducing aero drag. Instead, the goal now is to reduce aero drag while also minimizing the effects of crosswinds on handling.

Showstopper Brake Technology is Featured in All Rim Brake NSW Wheels. Better braking, especially in wet conditions, is one of the premium features on all Zipp NSW rim-brake wheels. Zipp’s Showstopper™ brake track technology:

See their selection of incredibly fast wheels here.

ENVE Wheels

We are more than riders… We are risk takers, engineers and innovators, driven by our love of cycling. We are a dynamic collection of skilled individuals that create the world’s best carbon fiber products. Partnering with the prominent frame builders of our time and the world’s best athletes, we combine industry leading technology with world-class athlete feedback to provide our customers with the ultimate in lightness, stiffness and durability. Born from a desire for a better ride, we strive to deliver our consumers products without compromise.

Be the ENVE of the town and see their lineup here.

Industry 9 Wheels

Every ride, every mile, every jump, barrier, root section, climb, interval, berm, and drop... Industry Nine delivers unyielding performance with style.

Manufactured and handbuilt in our Asheville, NC shop, each i9 product is made with you and your ride in mind. With an array of fitment options, the highest performing hubs, wheel systems and components, and 11 custom color options, we have the part and color to dial your ride. We are all-in with everything we do - people, products and our community. You buy i9 because the details matter between a great ride and a long hike. And well, we aren't here to take a hike

Very cool and unique wheels here.

Mavic Wheels

Mavic has been doing wheels for a very long time. Here are just a few of their latest tech innovations:

Instadrive 360

The new Instant Drive 360 freewheel system is super light and fast to engage with only 9°. A large contactless rubber seal provides low friction, while a wide array of end caps makes it super versatile.


The spokes are laced radially on the drive side and crossed 2 on the non drive side to maximise drive side dish, thus providing a better spoke tension balance between left and right flanges.

Check all the extra feautures and selection here.

Legendary Service Since 1987

About Us

We are a short drive from downtown Atlanta and carry the largest selection of bikes around. On any given day we have over 800 pre-built bicycles in stock and ready to roll out the door.  Come visit us and see why we are known for our price, selection, and legendary service.

670 Houze Way, Roswell, GA 30076